Marketing Calculators
Free, no sign-up calculators for the numbers that decide whether marketing pays for itself. Each one shows the formula, a worked example and where your result sits against the benchmark.
CPC Calculator
Work out what you pay for a single click — and check whether your click prices still leave room for profit.
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CTR Calculator
Work out the click through rate of your ads from clicks and impressions — and see where it sits against Google Search, Display and Shopping benchmarks.
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CPM Calculator
Work out what 1,000 impressions cost you across paid social — and compare Meta, TikTok and LinkedIn side by side as an advertiser.
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