Creator Economy Calculators
Calculators from the earner's side of the table rather than the advertiser's: what your reach, your audience and your traffic are actually worth — and what you can charge for them.
Earnings per Click (EPC) Calculator
What is a single click on your affiliate link worth? Two numbers decide it — and the answer makes programmes and placements comparable regardless of how much traffic sits behind them.
Engagement Rate Calculator
Measure how much of the audience you actually reached bothered to react — the one number that says whether the content landed, rather than how big your following is.
Follower Value Calculator
Put a figure on your social reach — and find out whether follower growth is turning into revenue or only into a bigger number.
Social Media Reach Calculator
How many people do your posts actually reach, measured against the audience you have — and what does that reach cost when you pay for it?
YouTube RPM Calculator
What does a thousand views actually pay you? Work out your RPM across all views — for YouTube, a blog running AdSense, or a podcast.
Reach and earnings in one picture
Audience earnings and the cost of winning that audience can be modelled together in the Marketing Cockpit — see how conversion rate and customer value move the whole result.
Open the Marketing CockpitFrom an audience to an income
Creators, publishers and affiliates earn from attention, which is harder to price than a click. Start with the engagement rate: it tells you what share of the people you actually reached did something about it, and that is the honest measure of whether an audience is alive or merely large. One warning that applies to every number on these pages — check the basis before you compare it with anyone else's. The same post divided by followers instead of reach reads five to ten times lower, and most published benchmarks quietly use the follower version.