Topic · 8 calculators
Customer Value Calculators
What a customer is worth, and what they may cost. Every ceiling in paid acquisition is derived from these two numbers rather than chosen.
Customer Lifetime Value Calculator
Profit a customer brings over the relationship.
Customer Acquisition Cost Calculator
What winning one customer costs.
LTV:CAC Ratio Calculator
Customer value against acquisition cost.
Customer Churn Rate Calculator
Share of customers lost each period.
CAC Payback Period Calculator
Months until a customer pays back acquisition.
Free Trial Conversion Rate Calculator
Share of trials that become paying customers.
Net Revenue Retention Calculator
Revenue movement inside your existing base.
Net Promoter Score Calculator
Recommendation score on a scale of −100 to 100.
Simulate lifetime value and acquisition cost together
The Marketing Cockpit combines every customer-value metric in one live simulation.
Open the Marketing Cockpit
How the customer-value numbers hang together
This category answers one question from two sides: what a customer brings in, and what they were allowed to cost. Lifetime value comes first, and it has to be the profit figure — revenue over the relationship tells you nothing about what you can afford, because advertising is paid for out of margin. Acquisition cost is the other side, and neither number means anything alone: the ratio between them is the verdict, with three to one the rough line between growth worth funding and growth that merely looks like it. Time enters next, since a healthy ratio reached over three years is a different business from the same ratio reached in three months — which is why payback matters as much as the ratio itself. And underneath all of it sits retention: every number here improves or collapses depending on how long customers stay, which makes churn the single most leveraged figure in the set.