Topic · 7 calculators
Paid Ads Calculators
Tools for measuring paid campaigns: what reach costs, what a click really costs once you account for click-through rate, and where a platform sits against its benchmark.
ROAS Calculator
Revenue against what you spent on ads.
Marketing ROI Calculator
Campaign profit after product costs.
Break Even ROAS Calculator
The ceiling for your CPC and CPA.
CPC Calculator
What an average click costs.
CTR Calculator
Share of impressions that become clicks.
CPM Calculator
The price of a thousand impressions.
Affiliate Commission Calculator
Commission cost and CAC of your affiliate program.
Every paid-ads metric in one place
Model budget, CPC, conversion rate and customer value together in the Marketing Cockpit.
Open the Marketing Cockpit
How the paid-ads metrics fit together
Paid advertising comes down to one question: does a campaign return more than it costs? The metrics answer it at different depths. CPM prices the reach you are buying and makes platforms comparable — a LinkedIn impression is structurally dearer than a TikTok one, and that is normal. Click-through rate then decides how much of that reach turns into traffic, which is what converts a CPM into a real cost per click. Only at the next level down does return on ad spend tell you whether the traffic paid for itself, and your break-even figure tells you the point below which it never can. Read them in that order: reach, then clicks, then return. A cheap CPM with a weak click-through rate is not a bargain, it is a slow leak.