Paid Ads Calculators
Tools for measuring paid campaigns: what reach costs, what a click really costs once you account for click-through rate, and where a platform sits against its benchmark.
CPC Calculator
Work out what you pay for a single click — and check whether your click prices still leave room for profit.
CPM Calculator
Work out what 1,000 impressions cost you across paid social — and compare Meta, TikTok and LinkedIn side by side as an advertiser.
How the paid-ads metrics fit together
Paid advertising comes down to one question: does a campaign return more than it costs? The metrics answer it at different depths. CPM prices the reach you are buying and makes platforms comparable — a LinkedIn impression is structurally dearer than a TikTok one, and that is normal. Click-through rate then decides how much of that reach turns into traffic, which is what converts a CPM into a real cost per click. Only at the next level down does return on ad spend tell you whether the traffic paid for itself, and your break-even figure tells you the point below which it never can. Read them in that order: reach, then clicks, then return. A cheap CPM with a weak click-through rate is not a bargain, it is a slow leak.