Paid Ads Calculators
Calculators 7
Tools for measuring paid campaigns: what reach costs, what a click really costs once you account for click-through rate, and where a platform sits against its benchmark.
- ROAS CalculatorRevenue against what you spent on ads.
- Marketing ROI CalculatorCampaign profit after product costs.
- Break Even ROAS CalculatorThe ceiling for your CPC and CPA.
- CPC CalculatorWhat an average click costs.
- CTR CalculatorShare of impressions that become clicks.
- CPM CalculatorThe price of a thousand impressions.
- Affiliate Commission CalculatorCommission cost and CAC of your affiliate program.
Next steps
How the paid-ads metrics fit together
Paid advertising comes down to one question: does a campaign return more than it costs? The metrics answer it at different depths. CPM prices the reach you are buying and makes platforms comparable — a LinkedIn impression is structurally dearer than a TikTok one, and that is normal. Click-through rate then decides how much of that reach turns into traffic, which is what converts a CPM into a real cost per click. Only at the next level down does return on ad spend tell you whether the traffic paid for itself, and your break-even figure tells you the point below which it never can. Read them in that order: reach, then clicks, then return. A cheap CPM with a weak click-through rate is not a bargain, it is a slow leak.