Knowledge base
Longer pieces for the questions a calculator cannot answer on its own — how a number is built, what it quietly leaves out, and where the arithmetic usually goes wrong.
Paid Ads
ROI vs ROAS
Two ratios that disagree about what counts as coming back. Where the gap opens, what it costs on a thin margin, and which of the two belongs in which meeting.
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Paid Ads
ROAS formula
One division, three answers. Why the same campaign reports different figures on every screen, how the ratio differs from ROI, and the number your margin actually demands.
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Overview
How to make money on Instagram
Instagram names six ways to earn — and no follower threshold anywhere. What the platform actually requires, and what a post is worth by size, engagement and niche.
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